Revenue share GGY (Gross Gaming Yield)

Revenue share GGY, or Gross Gaming Yield, is a way of dividing income between partners in the gambling industry, often used in affiliate or B2B deals. It’s based on the total money players lose (bets minus winnings), before deducting costs like bonuses or fees. In a revenue share model, partners earn a percentage of this amount, meaning their earnings grow as player activity increases.