Inside the BGaming Office: A Fresh Take on iGB L!VE 2025

At BGaming, we’ve always enjoyed attending expos. They’re not just about growing the brand, they’re about connecting: meeting new people, catching up with long-time partners, and turning conversations into ideas. Events like iGB L!VE 2025 in London aren’t just business as usual. They’re about shared laughs, real talks, future plans, and finally getting some face-to-face time.

This year, we took a different approach. Instead of going big and loud, we went calm and meaningful. No traditional booth, no flashy screens. Just a cozy pop-up space designed to feel like home. Warm lighting, wood textures, greenery in every corner — a peaceful oasis in the middle of the busy expo floor. Our room was more than just a meeting spot. It was a place to slow down, have candid conversations, and reconnect with our partners in a comfortable, laid-back atmosphere.

We wanted to create a space where people could really talk, not just pitch decks and handshakes, but honest, productive conversations. This format felt right. It reflected who we are as a team and what we value: strong connections and clear ideas.
Olga Levshina, CCO at BGaming

Of course, we couldn’t skip the fun part. Our signature B-Rush Challenge made a comeback, this time with a football twist. Visitors took on our new casual game Football Plinko, competing for Golden Balls signed by Cristiano Ronaldo. It brought out friendly rivalry and a lot of smiles.

iGB L!VE 2025 left us feeling recharged. We came back not just with new goals, but with a clearer sense of where we’re heading and why we love doing what we do. This is the BGaming way: staying connected, keeping it real, and always going beyond.