Perfect Position Studios: How BGaming Publishing Helps Independent Studios Grow Faster
Building a great game is only part of the challenge for an independent iGaming studio. Scaling that game internationally requires access to operator networks, market expertise, promotional support, and performance analytics, areas where smaller teams often face significant barriers.
This is exactly where BGaming Publishing comes in. Designed as a full-service publishing ecosystem, the program helps studios expand their reach through technical integration, distribution, marketing support, and data-driven growth tools. Through BGaming’s network of more than 3,000 operators worldwide, partner studios can bring their products to market faster and more efficiently.
One of the clearest examples of this approach in action is Perfect Position Studios.
A Studio Built Around Player Behaviour
Perfect Position Studios takes a data-driven approach to game development, building slots around real player and streamer behaviour rather than short-term market trends. By analysing audience preferences, engagement patterns, and content performance, the team focuses on creating games with strong replay value and long-term retention potential.
This philosophy has already resulted in several successful releases through BGaming Publishing. Titles such as Clucking Hell, Wild Clusters, and Gates of Power combine engaging gameplay, accessible mechanics, and strong streaming appeal, helping them attract both players and content creators. The partnership has also expanded beyond standard game releases through Frog’s Spell, a custom project developed for Shuffle Casino, demonstrating the publishing model’s flexibility for operator-specific initiatives.
Turning Strong Games into Strong Results
The collaboration has produced measurable business results across multiple performance indicators.
According to BGaming’s internal analytics, Wild Clusters, Clucking Hell, and Gates of Power all entered the company’s Top 5 games for new player acquisition during their launch month. Wild Clusters delivered the strongest result, generating 5.31% of total new player inflow, while both Clucking Hell and Gates of Power contributed approximately 3%.
Importantly, these figures place the titles alongside some of BGaming’s most successful in-house releases, including Merge Up 2.
Performance extended beyond acquisition. Gates of Power became the fastest-growing title among the three releases, while Clucking Hell and Wild Clusters developed particularly strong traction among streaming audiences. The games continue to appear regularly in BGaming’s Top 10 titles by airtime, helping sustain organic visibility and player engagement long after launch.
The portfolio also demonstrates strong retention characteristics. Average Day 7 bet size is 156% higher than BGaming’s benchmark portfolio average, while average session duration remains approximately 10% above median levels. This performance is driven by a balance between engaging mechanics, achievable win potential, and gameplay structures that encourage repeat play.
As Igor Bondarenko, Product Owner at BGaming, explains:
“Perfect Position understands modern player behavior extremely well. Their games combine strong mathematics, streaming potential, and accessible gameplay. The results show that smaller studios can compete with established names when they receive the right publishing support and distribution.”
The biggest difference for a smaller studio is reach. We can build a strong game, but getting it in front of the right operators and players at the right time is a separate discipline entirely. BGaming Publishing handles that layer, which lets us spend more time on analyzing player behaviour, fine-tuning mechanics and design, and less on logistics, so we can put all the focus on perfecting our games. It also helps that the team is quick to respond and easy to work with. Releases go out the way they should, without surprises – which is all you really want from a publishing partner.
added the Perfect Position Studios team.
More Than Distribution
For many independent studios, growth challenges begin after development is complete. Market access, operator relationships, promotion, compliance, and distribution often require resources that smaller teams do not have internally.
BGaming Publishing is designed to remove those barriers. By combining infrastructure, distribution, analytics, and commercial expertise, the program allows studios to focus on what they do best: creating games.
The success of Perfect Position Studios demonstrates the value of that model in practice. With the right publishing ecosystem behind them, independent studios can scale faster, reach broader audiences, and compete alongside some of the industry’s most established names.
