Learn from
Sasha Boerma
Speaker
Commercial Director – Africa, Split The Pot
As Commercial Director for Africa at Split The Pot, I lead strategic growth, partnerships, and brand development across the continent. Split The Pot specialises in simplistic, low-data mobile games tailored for emerging markets, with a sharp focus on localised African content that bridges digital access and cultural relevance.
Topic
Culturally Localised Branding in African Online Casinos: Exploring The Role of Segmentation in Shaping Your Casino Brand
The role that localised content plays in casinos
- Knowing not only your players needs but also their cultural nuances
- Builds brands who’s content connects with emotions and builds loyalty
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BGAMING: TRUSTED
PROVIDER ACROSS
2,000+ GLOBAL
CASINOS
200+
Highly engaging games
TOP 10
Global reach in gambling
streaming
100%
Gambling fairness
ALL
Currencies supported
