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Learn from Sasha Boerma

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Speaker
As Commercial Director for Africa at Split The Pot, I lead strategic growth, partnerships, and brand development across the continent. Split The Pot specialises in simplistic, low-data mobile games tailored for emerging markets, with a sharp focus on localised African content that bridges digital access and cultural relevance.
Topic

Culturally Localised Branding in African Online Casinos: Exploring The Role of Segmentation in Shaping Your Casino Brand

The role that localised content plays in casinos

  • knowing not only your players needs but also thier cultural nuances
  • builds brands who's content connects with emotions and builds loyalty

BGAMING: TRUSTED PROVIDER ACROSS
2,000+ GLOBAL
CASINOS

200+

Highly engaging games

TOP 10

Global reach in gambling streaming

100%

Solid employee benefits and perks

ALL

Currencies supported

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Switch between the two dynamic perspectives of the kicker and goalkeeper, and become a multiplier-scoring football legend.