In order to increase player loyalty and thus reach the priority positions of the iGaming market, online casinos focus on an impressive portfolio of games, which should be constantly updated with online gambling hits and intriguing novelties. It is important for operator to choose such gambling content that will appeal to as many players as possible. To do this, online casinos work with a wide range of providers or contract with a reputable gaming aggregator and add a massive gambling portfolio to their gaming website.
What is a casino aggregator?
An aggregator is a software solution that serves to optimise partnerships between different entities of the online gambling industry, including operators and game providers, through a single API integration.Casino aggregators integrate not only content, but also payment systems and multi-vector solutions. Let's take a closer look at each type.
Game content integration
Thanks to the seamless API integration, the operators do not have to spend financial and time resources on concluding contracts for each individual game or with each individual provider of game content. Instead, they can easily and quickly integrate a lot of games into their system via a game aggregator. By the way, by cooperating with a reputable gaming aggregator, the casino operators can be sure that they receive the most demanded game package among players. After all, the aggregator reputation directly depends on the game providers it chooses for cooperation.
Payment systems integration
When a player deposits or withdrawals winnings, they rightly want assurance that payment processing is secure. In addition, a variety of crypto and fiat currencies, as well as payment methods, also play an important role in increasing player loyalty in relation to casinos. With the iGaming aggregation help, all members of the gaming process, including operators, game providers and players themselves, receive a fast and secure solution for payment systems.
This point can be considered with a detailed example. During the pandemic, many sporting events have been cancelled and, as a result, players have lost the opportunity to bet on real sports. Casino operators got their bearings in the current situation and offered players a replacement - bets on virtual sports. And when lockdowns were lifted and sporting events began to take place around the world again, operators integrated solutions for real sportsbooks into their gaming platforms.
Why is there such a variety of game aggregators?
Despite the fact that the purpose of the aggregator is to combine the most popular games among the players into a "collection", this "collection" cannot be universal. Indeed, in different countries there are different legal frameworks and regulatory regimes, which means that the games offered by the game aggregator in one country may differ from the games available in another country. Also, players from different countries show interest in different categories of games - somewhere games with a live dealer are in great demand, and somewhere video slots, and the casino aggregator focuses on this when selecting content for its portfolio.
What are the benefits of an aggregator for an online casino?
For the successful operation of an online casino and its establishment in the iGaming market, many factors are needed, among which is the choice of the right gaming aggregator. An operator can focus on developing its brand and pay attention to business strategies, while successful casino games aggregation provides it with an influx of a new target audience and retention of an existing one. What exactly makes a gaming aggregator profitable for an iGaming business?
Single API integration
A huge advantage of iGaming aggregators is the option, conventionally called "one contract - many games." The operator no longer needs to spend time and invest a lot of money in concluding contracts with each individual provider. An online casino can enter into one contract with a game aggregator and get as many games as it needs.
Constant content update
By concluding an agreement with an aggregator, the operator receives a package of games that is regularly updated both in terms of relevance (the long-awaited new game) and in terms of tech capabilities (e.g., faster loading). The operator can analyse which games its target audience likes best and combine its unique content, which will be in the highest demand among players.
Comprehensive technical support
Top-notch team of technical specialists is always ready to help and provide detailed feedback to the clients of the aggregator: it checks the logs, fixes errors and malfunctions, settles any tech nuances that have arisen in the workflow.
An aggregator can present games from a variety of game developing studios in its portfolio, and it is these volumes of content that allow the aggregator to set low tariff rates for its services. In addition, cooperation with one aggregator is much cheaper than contracting with individual game providers.
Promotions and bonuses
Providers that submit their products to the game aggregator compete for the gamblers' attention and engagement, so they offer online gambling operators the best promotions, bonuses, tournaments and other advertising campaigns. This increases gambler loyalty and strengthens the position of both the operator and provider in the iGaming market.
What to look for when choosing a casino games aggregator?
Foremost, analyse tariff plans from different aggregators and making a choice in favor of where the price-quality ratio is better.Word of mouth has not been cancelled - "market colleagues" can advise a really reliable and highly reputable aggregator partner.Also, familiarise with the portfolio that the gaming aggregator offers. Of course, if there are a big quantity of games, then it will not be possible to check everything. But even randomly selected games should:
- cover different categories (video slots, video poker, table games, live dealer games, craps, casual games, lotteries, etc.)
- have excellent graphics and attractive sound, which at the same time do not distract the player from the gameplay
- be scaled for both modern and outdated models of computers, tablets or smartphones so that the player can enjoy a clear picture regardless of the screen resolution of their gadget
- be optimised for numerous fiat and cryptocurrencies
- be accompanied by constant tech and business support at any stage of integration.
As mentioned above, to earn a high reputation, games aggregator platforms must be very careful about cooperation with game providers. To paraphrase a famous proverb, "tell me who your business partners are and I will tell you who you are".BGaming is a game development company with many years of experience and a high reputation. Games from BGaming are recognizable and in demand among players, which is confirmed by numerous nominations and awards. BGaming offers 70+ games with high-quality mathematics, bright and lively graphics and sound effects, well-developed mechanics and plot, and support for 90+ currencies, which makes it a profitable partner for both online casinos and game aggregators. Thanks to BGaming, the operator gets access to a wide range of games through the aggregator through convenient and easy single API integration, and the game aggregator itself gets the opportunity to expand and improve its portfolio of games.Important to know: Among the aggregators through which you can access BGaming games are brands such as 1Xbet, BetConstruct, Digitain, EveryMatrix, Groove Gaming, hub88, Infingame, iSoftBet, JazzGS, Microgaming, MrSlotty, PariPlay, Slotegrator, Soft2Bet, SoftGamings, SOFTWISS and United Remote.