BGaming Wins Best Exclusive Game Partnership at SBC Awards Europe 2025

We’re proud to announce that Snoop Dogg Dollars, BGaming’s standout collaboration with Roobet and international superstar Snoop Dogg, has been named Best Exclusive Game Partnership at the SBC Awards Europe 2025.

This prestigious award recognises BGaming’s dedication to delivering impactful, celebrity-led content that resonates with players and drives results across global markets. With over 200 exclusive titles released in the past year, BGaming has solidified its reputation as a forward-thinking studio known for innovation and creative game design.

Designed to reflect Snoop Dogg’s signature style, Snoop Dogg Dollars blends hip-hop aesthetics with cluster-pay mechanics and dynamic features, including free spins, multipliers, a bonus game, and high-volatility gameplay. Combined with bold branding and Snoop’s own voiceover, the game stands out as a true entertainment product — not just a slot, but a full cultural experience.

Creating a game with an iconic figure like Snoop Dogg was both a creative challenge and a huge opportunity. From concept to release, we focused on staying true to the artist’s identity while delivering strong gameplay. This award confirms that our approach to custom, high-impact games truly works.
said Nikita Zavadsky, Custom Games Product Owner at BGaming

The success of Snoop Dogg Dollars is more than just a win — it’s a testament to BGaming’s ability to execute high-profile collaborations, develop custom content, and build meaningful partnerships.

By combining global talent, market insight, and bold creative vision, BGaming continues to lead the way in branded content and bespoke game development within the iGaming industry.