Immersing in Brazilian Art: BGaming’s CSR Project with A7MA

BGaming, in collaboration with Brazil’s A7MA Art Institute, has launched a CSR-driven art project to support local artists and promote cultural integration. Building on a successful charity partnership last year, the initiative has expanded, incorporating BGaming’s ongoing ‘When Art Meets Gaming’ campaign. As part of this collaboration, various art initiatives have been introduced.

Elvis Frog Transformation by A7MA Leading Artists

Two leading A7MA artists, Enivo and Lobot, have reimagined BGaming’s iconic ‘Elvis Frog in Vegas’ game character in their distinctive styles.

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“We have created incredible art for this project, aiming to reach not only the eyes but also the hearts of everyone who experiences these works. May our partnership with BGaming continue to grow, fostering more creative and transformative actions for years to come,” says Marcos Ramos Enivo, Co-Founder and Artist of A7MA.

Exclusive Artworks Blending Brazilian Culture and Gaming

In addition, five A7MA artists – Yez Yas, Heitor OHAS & 1/2 Killo, Tché Ruggi, and Kueio – have designed exclusive artworks for BGaming’s gift posters and postcards ahead of BiS SiGMA Americas Summit, enriching the brand’s engagement with local culture while financially supporting the artists.

Each artwork tells a unique story. “A Folia dos Reis” by Yez Yas portrays a traditional Brazilian festival, drawing a parallel between the symbolic journey of faith and the thrilling challenges of gaming. “Guerrilheiros de Rua” by Heitor OHAS & 1/2 Killo blends urban Brazilian architecture with lucky symbols, such as a four-leaf clover and a pot of coins, reflecting gaming themes of fortune and destiny.

“The Vision of a Winner” by Tché Ruggi represents the fusion of strategy and chance in a player’s journey, capturing the essence of gaming’s allure. “Tô Chegando” by Kueio embodies the excitement of victory, depicted through the character Kuêio in a classic Brazilian cultural setting.

Empowering Young Local Artists Through Charity Exhibition

As part of the project, BGaming is also sponsoring an exhibition titled ‘Seeds For Tomorrow’ at the A7MA Gallery in São Paulo, from March 22 to April 16. The A7MA Gallery is situated at Rua Medeiros de Albuquerque, 250, Vila Madalena, in São Paulo, near Batman Alley. This exhibition provides a significant platform for local talent, offering visibility to emerging artists such as Zirmalei “Zizi,” Katia Suzue, Lady Brown, and Dingos del Barco. These artists are not only creators but also educators who nurture young Brazilian creatives.

“For me, participating in this exhibition is more than showcasing my work; it’s about celebrating the evolution of urban art and the transformative power of creativity and technology. Being part of this movement alongside other talented artists is a great source of pride and inspiration,” shares Katia Suzue, one of the exhibiting artists.

This charity exhibition not only highlights the role of young artists in the community but also underscores BGaming’s commitment to cultural integration.

Through our CSR-driven collaboration with A7MA, BGaming is proud to financially support local artists while immersing ourselves in the vibrant culture of Brazil. This deeper cultural connection shapes our presence in the market and inspires games that truly resonate with local players. We are thrilled to go beyond iGaming and make a meaningful impact.
says Marina Ostrovtsova, CEO at BGaming.

With this CSR-driven creative project, BGaming continues to bridge the worlds of gaming and art, fostering creativity while making a lasting contribution to the communities it engages with. Immerse yourself in Brazilian art at BGaming’s Stand N80 at BiS SiGMA Americas.