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Press Release
Jan 11, 2023

BGaming Collaborates with Pop Culture-Inspired Artist Thumbs for ICE London

BGaming, is excited to announce its exclusive collaboration with London-based artist Thumbs for the upcoming ICE London event. With this collaboration, BGaming is setting a precedent for future partnerships with local artists, and plans to bring similar collaborations to all major iGaming events in 2023, aimed to support talents and provide a space for experiments.

Visitors of the ICE London exhibition will have the opportunity to see BGaming's popular game characters, such as Elvis Frog, Joker Queen, Cactus Cowboy Johnny Cash, and others, in a new light, inspired by pop culture. BGaming aims to push the boundaries of what is possible within the iGaming industry by providing a space for experimentation and sharing ideas. In addition to showcasing this exciting new style and branding, the studio brings its best products at ICE London, including over 90 highly engaging games and the development of brand exclusives. The development of brand-exclusive and customized games has become the company's unique selling point and has been highly valued by leading operators in the industry.BGaming will also reveal details about its new product, BGaming Drops, which aims to raise player engagement. This new offering will interest casino operators attending ICE London, representing a unique approach to player retention and loyalty.

"We look forward to bringing such experiments to all the major iGaming events in 2023 and welcome visitors of ICE London to be the first to enjoy the collaboration!"

“It’s always exciting as a creative when you get to collaborate with brands that allow you to express yourself. This project was a challenge as I had to take some of BGaming’s most popular game characters and reimagine them in my own style, but BGaming gave me complete creative freedom to explore this and ultimately this always leads to my best possible work."

Thumbs commented on the collaboration.

"I had a lot of fun giving the BGaming characters a more vintage comic book feel which created a juxtaposition to their usual 3D look"

Visitors can book a meeting with the team on stand N8-120 at ExCel London to explore the opportunities BGaming has to offer as an innovative and player-driven content provider for the iGaming Industry.

"BGaming is thrilled to be working with Thumbs and enjoy the exciting new direction we are taking at ICE London. The studio stands for experiments and is constantly looking for new ways to push the boundaries of what is possible within the industry, with a particular focus on creating content for a younger audience"

Kate Puteiko, Chief Marketing Officer at BGaming

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